About Winda

By focusing on its strengths, its key customers, and the underlying values they need, WIT will increase revenue to more than KES2 million in three years, while also improving the gross margin on sales, trading, cash management and working capital.

This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the individual, small business and high-net customer, in the East African financial market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.

The plan includes this summary, and chapters on the company, services, market analysis, action plans, management team, and pricing structure.

Company Summary & Ownership

WIT is a 2-year-old money management fund resident in Kenya, with cross targets in both local as well as the diaspora market; that seeks above average returns in emerging African markets. Current capital stands at KES 5,500,000. The company is majority held by sole proprietor, namely; Collins Oyunge Obiero, who bears a wealth of experience in the East Africa financial industry having worked in various administrative capacities for a leading commercial bank in Kenya for over 7 years. WIT has a good reputation, excellent people, and a steady position in the local market.